11 hours agoGods, Myths, and Marketing // How Ancient Civilizations Harnessed the Power of Branding for Psychological Influence and Power ProjectionBy Von Grant // CMO // Creative Director // Quantum Identity Group In the ancient world, gods and myths played a central role in society, governing human behavior, values, and beliefs. But did you know that these ancient civilizations also harnessed the power of branding for psychological influence and power…Branding8 min readBranding8 min read
1 day agoLike Bees to Honey // Use Magnetic Marketing to Attract Potential Clients Instead of Chasing Them AwayBy Von Grant // CMO // Creative Director // Quantum Identity Group “Money follows and flows to authority,” famous marketer Dan Kennedy observed. If you’re tired of constantly chasing potential leads, wouldn’t it be great if they just came to you instead? That’s the power of magnetic marketing. That’s the…Magnetic Marketing7 min readMagnetic Marketing7 min read
2 days agoThe Unfair Competitive Advantage // How to Strategically Position Your Business as Low-Risk / High-RewardBy Von Grant // CMO // Creative Director // Quantum Identity Group With the constant threat of new AI-powered competitors entering the market daily, positioning your company as the “low-risk / high-reward” solution can be a game-changer. By positioning your business as low-risk, you instill confidence in potential customers, showing…Competitive Advantage7 min readCompetitive Advantage7 min read
3 days agoSocial Proof + Mere Exposure Effect = Lead Generation On AutopilotBy Von Grant // CMO // Creative Director // Quantum Identity Group Imagine having your lead generation efforts on autopilot, with your brand continuously generating new leads even when you’re not actively promoting. With social proof and the Mere Exposure Effect, this vision becomes a reality. With deepfakes and scammers…Social Proof Marketing10 min readSocial Proof Marketing10 min read
4 days agoBuild Trust First // How Over-Delivering Can Lead to Better Client Relationships and Long-term SuccessBy Von Grant // CMO // Creative Director // Quantum Identity Group Building trust is the foundation for any successful long-term relationship. This means that in a competitive business environment, simply meeting clients’ expectations is not enough. To truly stand out, you need to go beyond the norm and “over-deliver”…Overdeliver5 min readOverdeliver5 min read
Sep 15Own Your Audience // How to Productize Your Community Through Opt-in Email List BuildingBy Von Grant // CMO // Creative Director // Quantum Identity Group Building an email list is the most direct path to owning your audience and creating a clear line of communication with your most engaged followers. By capturing the email addresses of your community members, you can ensure that…Build Email List11 min readBuild Email List11 min read
Sep 14Building Trust at Scale // The Science Behind Personal BrandingBy Von Grant // CMO // Creative Director // Quantum Identity Group Building trust is vital for any personal brand looking to scale its influence and reach. In an age where anyone can declare themselves an expert, establishing credibility and authenticity — early in the race — is critical to…Personal Branding5 min readPersonal Branding5 min read
Sep 13The Love Language of Marketing // Igniting Desire and Turning Your Audience into Avid AdmirersBy Von Grant // CMO // Creative Director // Quantum Identity Group As an expert marketer, with so many companies competing for the attention of your potential customer—you have to pursue your ideal client like a love interest. This means that capturing the hearts and minds of your audience goes…The Five Love Languages10 min readThe Five Love Languages10 min read
Sep 11Stop Chasing Leads and Start Closing Sales // Secrets to Generating RevenueBy Von Grant // CMO // Creative Director // Quantum Identity Group Exhausted from chasing leads that never seem to turn into sales? Frustrated over wasted money on ads with no ROI? Perhaps it’s time to revolutionize your marketing efforts by prioritizing quality over quantity. …Revenue Generation6 min readRevenue Generation6 min read
Sep 11Cracking the Code // Building a $3 Million Business with 300 True FansBy Von Grant // CMO // Creative Director // Quantum Identity Group Building an engaged and loyal fan base is the holy grail of digital marketing. But how do you attract, grow, and retain your first 300 “true” fans? And how can “they” help you grow a $3 million business…1000 True Fans8 min read1000 True Fans8 min read
