5 Best Digital Marketing Strategies for Your Business
By Elizabeth Arenivar-Kennedy | LinkedIn, Medium
In today’s market, a digital marketing strategy is more important than ever. It would help if you kept up with all the different strategies to improve your business. Having an integrated digital marketing plan will support the company’s growth and increase the engagement of your followers online.
Digital Marketing is cost-effective and easy to measure results. Your prospective customers are online today. They might be looking for a business like yours, but if your business does not show up on their search, they will find a competitor. You can gain a larger group of potential customers using digital marketing and attract more people locally.
Benefits of Digital Marketing:
● The chance to interact with your prospective customers and learn what their needs are.
● Reaching the global marketplace (gaining a huge audience).
● VERY cost-effective with the right strategies in mind
● Creates brand loyalty.
● Analytics are available immediately.
Here are the best strategies for digital marketing:
1. Email List Marketing
Email list marketing has been around for a long time, so it is reasonable to question its relevance. The reality is that email marketing is still essential and a helpful tool when used well. Researchers found that email marketing can generate $0.08 in profits per email.
While it can seem spammy, it is still creating an impact on customers. A well-crafted email marketing strategy will undoubtedly increase engagement.
Today email marketing will connect you with your customers to boost your brand and increase sales. When you create an email list for your customers, you can sell products, share some news or a story, offer great deals, and improve the cart abandonment rate.
The strategy in email marketing can be to keep your subject lines short, interactive, and personalized. Ensure the emails are smartphone-friendly with a strong landing page for any click-throughs to close a prospective sale.
2. Launch a Content Strategy
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” -Content Marketing Institute
Engage your customers with content marketing! Consider creating blog content with topics related to your target customers. Content can enable people to gather more information about your company and increase buyer loyalty and convert sales.
As an alternative to pitching your services or products, you give valuable and relevant content to your customers to help them solve issues.
Make a list of topics that relate to your company and your target audience. Take aim for content that has value for your audience. Share through blogs or social media postings and track the analytics, adjust as you go forward.
3. A Strong Social Media Presence
Create a connection with people by building a solid social media presence.
Build a platform to share all your content, develop a reputation, and develop an email list.
Build a strategy for each of your social media channels, such as Facebook, Instagram, and YouTube, and so on, leading to your complete social media marketing strategy.
Growing your social media platform will:
● Increase brand awareness and engagement
● Increase traffic to the company website
● Increase revenue
● Build brand loyalty
● Learn what people say about your brand
Not only that, but customers that consume social media are four times more likely to spend more on purchases. Social media affects 71% of customers buying decisions.
4. Socially Conscious Marketing
Socially conscious marketing contributes to or comments on more significant social issues. It can be a compelling way for a company to develop a strong brand and build a deep connection with its customers. This type of marketing can create a strong sense of loyalty to your brand.
Strategies can include launching a campaign, donating a portion of sales to a good cause, and creating sustainable packaging for your products.
Share well-informed content about the societal issues involved in your cause. Display how you can continue to support the cause through your customers.
5. Utilize Voice Search technology
Voice search is taking off among people who use convenient assistant devices like Amazon Echo and Google home or even Ok Google and Siri on smartphones.
Businesses should develop a voice search strategy to incorporate into their digital marketing goals. The rise of voice search is changing the way consumers search for and find brands they engage with.
Voice search is changing the way SEO is done and can help improve customer engagement, drive more traffic, and stay ahead of competitors.
To get more involved with voice search technology, “create a Google action or Alexa skill, which are functions that allow voice assistants to react to user command and queries.” Many businesses have gotten creative with voice strategies.
Examples:
● Patron Tequila helps customers with personalized cocktail recipes
● Domino’s makes it super easy for pizza lovers to order without using your phone or even ordering online.
● PayPal users can use Siri to send money to businesses, friends, and family.
● Nestle provides voice cooking instructions.
Voice search is giving companies a way to create and enhance the consumer experience. Brands will have to keep up to stay relevant.
Conclusion
You can utilize all these different digital marketing strategies to fit your business model. Whether you have been using digital marketing for years or are new in the game, it is always important to stay up to date with newer methods in marketing.
Thank you!
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