5 Strategies That Create Brand Loyalty
By Elizabeth Arenivar-Kennedy | LinkedIn, Medium
Brand loyalty is the key to a viable business. The more a consumer resonates with your brand, the more likely they will come back to you again and tell others about your company.
If you have a misstep or create a poor customer experience, it can ruin your brand. As a business owner or marketer, a brand’s reputation should be at the front of every decision you make.
Think of brands that have significant loyalty, like Disney, Sony, or Apple. Take Disney, for example, the leader in clean family entertainment. There was ongoing handwork to build such strong loyalty. All the employees in Disney, marketing materials, and all internal and external communication convey a consistent presentation of clean family fun and service excellence.
Companies should be thinking about how their decisions impact current and future brand advocates in every aspect of a business. That is why it is especially important to create brand loyalty of your customers, as it will ensure continued success and improve consistent sales.
Here are five ways to build loyalty in your brand!
1) Create a Brand Strategy.
The most influential brands have a strong strategy; this is different from a marketing plan. A brand strategy outlines what your company stands for. It includes a creative component (logos, color palette, and slogan) and details the promises that you make and showcases the personality your brand emits to your customers.
Excellent branding is valuable, and a good strategy brings your competitive positioning to life and positions your brand into potential customers’ minds.
Also, good branding creates “brand equity,” which means the amount of money that buyers are willing to pay just because they trust your brand.
A good strategy means customers know what you will deliver exactly. New customers find it easy to understand what you stand for. It enables you to gain customers quickly because their experience with your company is consistent with what you promised.
2) Tell a Great Brand Story.
A brand story can play a crucial role in the brand experience. Customers’ expectations of brands are changing and undergoing a shift in delivering an experience that represents your brand.
Even if you are an “old school” Brand or a classic B2B brand, you can still evolve your brand experience to meet the new expectations by creating an emotional connection with your buyers.
This emotional connection humanizes your brand and creates an experience that you will provide.
People already know the stories behind the top tech brands used today — Steve Jobs at Apple, Jeff Bezos at Amazon and Elon Musk at Tesla.
As you think about your brand’s story, start with a theme. The theme could be: rags to riches? Good against evil? An individual against society? A quest for an end goal?
Think about your brand’s personality and create a short story idea.
Your brand’s story will have an impact on the brand experience. Creating a story is not an advertisement or dull details; it’s a way for people to connect with your brand. A brand story is a useful brand strategy!
3) Be Socially Conscious.
Connect your brand with a cause! Display socially conscious branding! Cause advertising can be an effective way to connect with a target audience. It can help you keep existing customers and make your brand memorable.
Market researchers say 52% of consumers factor in company values into their purchasing decisions.
Customers are 4.1 times more likely to trust your company if they think you have an authentic brand purpose.
When a brand puts in an effort towards improvement in our society and environment, it can significantly impact a brand’s loyalty.
4) Customer Service Always Comes First.
Customers can be pleased with your companies’ services. However, if they are not fully engaged or remember you, they might not stick around. This results in a financial loss that can be avoidable. When you improve customer retaining skills to become more personalized, you increase brand loyalty.
To create a better customer service experience means to remain consistent and deliver on promises.
Increase your engagement with customers directly. Insert bots on your website that can offer personalized help. Target your email ads that give customers unique insights and coupons just for visiting and revisiting.
Use social media to link directly with customers engaging with your brand, and make sales.
5) Use Social Media to Your Advantage.
Social media helps you engage with potential customers and increase brand loyalty. When a brand shows gratitude for their customers on social media, they become your loyal brand ambassadors. Replying to a personal message or comment is a great way to humanize your brand and create a connection with your customers.
In a study, research shows brand loyalty can be developed with social media when a brand offers — campaigns that reward customers, create relevant content, make an appearance on many social media platforms.
Social media engagement is key to your brand’s loyalty. Be active and engage with your followers with shout-outs, mentions, and sharing any content a customer might tag you in!
Social media will give your brand more exposure and create that loyalty to keep your business stable.
Conclusion
When you build the loyalty of your customers, they will remember you and purchase from you repeatedly. By creating an effective brand loyalty strategy, you will gain many more prospects. Put effort into building your brand and invest in these five strategies. Loyalty is well worth an investment.
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