Nov 20Navigating Affluent Marketing // The Psychology Behind Selling YachtsBy Von Grant // CMO // Creative Director // Quantum Identity Group In the high-stakes world of luxury yacht sales, the key to reliable sales success doesn’t reside in the vessel’s brand, design, or its features but in completely understanding the minds of its exceedingly wealthy and finicky clientele. Understanding the Psychology of The Wealthy Selling…Affluent Market7 min readAffluent Market7 min read
Nov 6Revolutionize Your Healthcare Practice with These 9 Proven Marketing StrategiesBy Von Grant // CMO // Creative Director // Quantum Identity Group The world of healthcare services is exploding with growth. Driven by technology, an aging population, and rising demand for medical services, modern practices need to establish a “unique brand presence” in a crowded marketplace. By doing so, they…Healthcare Marketing9 min readHealthcare Marketing9 min read
Oct 30How CEOs and Marketing Departments Can Achieve Breakthrough Results Through Direct CollaborationBy Von Grant // CMO // Creative Director // Quantum Identity Group Good riddance to the days when marketing was seen as a separate entity, operating in isolation from the overall business strategy. Today, the secret to marketing success lies in the seamless integration of CEO vision and marketing expertise…Collaboration11 min readCollaboration11 min read
Oct 23The Hidden Costs of Underbidding // Boost Your Bottom Line by Emphasizing Your True Value InsteadBy Von Grant // CMO // Creative Director // Quantum Identity Group If you’re tired of losing out on potential clients because your competitors consistently undercut you on price, it’s time to shift the conversation from price to value and stand out in a crowded market. …Bidding6 min readBidding6 min read
Oct 16When Failure Is Not an Option // How to Absolutely, Positively Win The DealBy Von Grant // CMO // Creative Director // Quantum Identity Group In business, like life, success is everything. Without it, you stand to lose profits, clients, and in a worst-case scenario, your role. So, when it comes to sealing certain deals, failure is simply not an option. …Dealmaking11 min readDealmaking11 min read
Oct 9How to Maintain Momentum as an EntrepreneurBy Von Grant // Creative Director // Quantum Identity Group You finally seized the brass ring — what happens now? How do you maintain that momentum and continue to build on your achievements? And what are the key strategies that successful entrepreneurs employ to keep the ball rolling to stay…Entrepreneur Journey6 min readEntrepreneur Journey6 min read
Oct 5What Does Your Branding Say About Your Company?By Von Grant // CMO // Creative Director // Quantum Identity Group Before customers consider using your product or service, they have formed numerous opinions about your company — and its ability to deliver on its promises — simply by judging the visual quality of your brand. If your company’s…Brand Positioning11 min readBrand Positioning11 min read
Oct 4Empathetic Selling // The Secret Ingredient to Boosting Your Sales PerformanceBy Von Grant // CMO // Creative Director // Quantum Identity Group At a time marked by economic uncertainty and heightened competition, cultivating deep customer relationships is important. As a marketing pro, you recognize that one of the cornerstones of sales success is found in empathy — the ability to…Empathetic Listening7 min readEmpathetic Listening7 min read
Oct 3Harnessing the Legacy of Heritage Brands // How to Build Staying Power Into Your BusinessBy Von Grant // CMO // Creative Director // Quantum Identity Group When numerous renowned brands experience meteoric rises only to later fade into oblivion (think Vine and MySpace), it is the ability to create a lasting legacy that truly sets a stellar brand apart. This is particularly true for…Heritage13 min readHeritage13 min read
Oct 2The Rule of Seven // Discover How 7 Interactions Can Transform Potential Prospects Into Loyal CustomersBy Von Grant // CMO // Creative Director // Quantum Identity Group Capturing the attention and loyalty of potential customers is no easy feat. But what if there was a proven strategy that could transform prospects into paying clients? It’s called the rule of seven. And it’s been around since…Rule Of Seven9 min readRule Of Seven9 min read
