Gods, Myths, and Marketing // How Ancient Civilizations Harnessed the Power of Branding for Psychological Influence and Power Projection
By Von Grant // CMO // Creative Director // Quantum Identity Group
In the ancient world, gods and myths played a central role in society, governing human behavior, values, and beliefs. But did you know that these ancient civilizations also harnessed the power of branding for psychological influence and power projection?
From Egypt’s Great Ennead of Heliopolis to the Greek pantheon of antiquity, ancient civilizations expertly crafted powerful narratives to establish their brand voice and connect with their audience. They understood the significance of storytelling and sacred symbolism in creating emotional connections and influencing behavior.
Whether it was invoking power, fertility, or protection, these ancient brands utilized the power of their gods and myths to convey their message and elicit a desired response from their followers.
