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Gods, Myths, and Marketing // How Ancient Civilizations Harnessed the Power of Branding for Psychological Influence and Power Projection
By Von Grant // CMO // Creative Director // Quantum Identity Group
In the ancient world, gods and myths played a central role in society, governing human behavior, values, and beliefs. But did you know that these ancient civilizations also harnessed the power of branding for psychological influence and power projection?
From Egypt’s Great Ennead of Heliopolis to the Greek pantheon of antiquity, ancient civilizations expertly crafted powerful narratives to establish their brand voice and connect with their audience. They understood the significance of storytelling and sacred symbolism in creating emotional connections and influencing behavior.
Whether it was invoking power, fertility, or protection, these ancient brands utilized the power of their gods and myths to convey their message and elicit a desired response from their followers.
The Power of Storytelling in Ancient Civilizations
Storytelling has always been a powerful tool in human communication, and ancient civilizations recognized its impact on shaping beliefs and behavior.
In the realm of branding, storytelling allows brands to create a narrative that resonates with their audience on a deeper level. Ancient civilizations understood this concept and wove intricate stories around their gods and myths to establish their brand identity.
Take, for example, the ancient Egyptian (Khemit) civilization. The story of Osiris (Ausar), the god of the afterlife, became a central part of their psychospiritual branding strategy. The myth of Osiris’s death and resurrection mirrored the agricultural cycle of the Nile River, symbolizing renewal and rebirth. By associating their brand with this powerful narrative, the Egyptians…
