The Marquee Client // A Guide to Identifying Your Ideal Customer
By Von Grant // CMO // Creative Director // Quantum Identity Group
“The aim of marketing is to know and understand the customer so well the product or service sells itself.”
— Peter Drucker
Someone is badly in need of your service right now. Friendly, smart, and fun to work with. They may even want a multi-year partnership with your firm. Plus, their company name would look great on your website as a recent client. Did I mention that they’re well-funded? My friend, let me introduce you to your “marquee client” — i.e., the client of your dreams.
The Secret to Client Success: A Guide to Identifying Your Ideal Customer
If you’re tired of chasing after leads that never pan out or frustrated with wasting your marketing budget on techniques that don’t work, unlock the key to client success by understanding your ideal customers.
Identifying your ideal customer is crucial for any business looking to achieve long-term success. Without a clear understanding of who your target audience is — your marketing efforts will most likely fall flat.
In order to create…
